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Analytics

Instagram

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The week we covered the Heritage Fair, we reached 1,533 accounts on Instagram, with 381 accounts engaged, 118% more than our average. To do this, we used a specific photo order to increase our engagement.

Facebook

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We used the same photo slideshow on Facebook, Instagram, and X so all of our social media audiences could view the highlights of the Heritage Fair. On Facebook, 245 people viewed the post. 

TikTok

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On the Scot Scoop TikTok, the passing the phone post received 1,426 views with 90% of viewers not following the account. The video collage received just over 1,000 views with 88% of viewers not following the account.  

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On the Scot Scoop X, 96 people viewed the post.

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